Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

After the course you are able to

• analyze current trends in digital services
• plan how to use digital sales channels
• use digital tools to support marketing

Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google’s Digital Garage service.