In this course you’ll learn more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

After this course you are able to:

• explain what is Subscription economy and Software as a Service delivery model
• explain the implications of subscription economy in everyday life
• identify the role of metrics in a value creation process
• identify new business opportunities enabled by subscription economy
• apply an understanding of digital marketing to build growth

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.