teema: Yrittäjyys

Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

After the course you are able to

• analyze current trends in digital services
• plan how to use digital sales channels
• use digital tools to support marketing

Canvas learning environment will open at the beginning of the course. Students will complete a part of the course on Google’s Digital Garage service.

In this course you’ll learn more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

After this course you are able to:

• explain what is Subscription economy and Software as a Service delivery model
• explain the implications of subscription economy in everyday life
• identify the role of metrics in a value creation process
• identify new business opportunities enabled by subscription economy
• apply an understanding of digital marketing to build growth

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

This fully online MOOC course introduces you to the basics of using data to develop business operations. After this course, you will be able to:

• Explain why organizations need to apply data in decision making
• Explain where the data comes from and how it can be used (buying, selling, collecting data, big data from IoT, digital platforms and APIs, machine learning and AI vs. statistical methods)
• Identify the role of information in a value creation process
• Identify key business models enabled by digital data.
• List a few “no-code” ways of experimenting with data products to validate the business model
• Summarize how privacy regulations shape the data economy